Marketing

Alexandra Pahomi

Alexandra Pahomi

Central Europe Marketing Manager, Google

As a Marketing Manager Central Europe at Google, Alexandra leads the planning and execution of Google’s marketing strategy in the CEE region, coordinating the yearly budget spends against agreed sales programs to deliver the maximum ROI. 

She has over 15 years of experience in marketing management, public relations, digital strategy, and omni-channel growth strategies, working with leading global and regional brands in the technology, e-commerce, and wearable sectors.

Her core competencies include business and marketing strategy, opex creation and management, analytical thinking, project and team management, and creative problem-solving. She is passionate about driving people and business performance, leveraging proven leadership and strategy skills to grow revenue and brand awareness. 

She is also committed to continuous self-improvement and learning, having completed an MBA from the London School of Economics and Political Science and a digital marketing program from Oxford University.

Course syllabus

1

Executive Influence in Strategic Brand Management

This topic delves into the significant role of executives in shaping brand strategy. Alexandra will explore how to balance short-term gains with long-term brand equity, focusing on managing customer value effectively.

2

Brand Management Fundamentals

Gain a deep understanding of brand building from the ground up. This section of the course covers everything from conceptualization to execution and ongoing brand management, providing a comprehensive view of the brand lifecycle.

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