Selling strategies and successful negotiations Course

Colin Lovering

Colin Lovering

Author and Co-Founder at Lovering and Partners, Business Performance Consultants

Colin Lovering, a British National living in Romania for 12 years, has had a successful, International career in Manufacturing, Operations, Sales, Sales Management, Board Membership, Global Training, and Business Performance Consultancy.

With aspirations for a creative career, Colin graduated in Graphic Design at Hereford College of Art & Design and quickly found himself in the packaging design world working with leading High Street brands such as Marks & Spencer, WH Smith, and many more.

His impressive track record included many years in front-line sales where he quickly established himself as a champion in the industry picking up 2 European awards for sales excellence.

In 2011 he set up a business performance consultancy in Romania supporting large and small organisations in Inspirational Leadership, Business Strategy, Sales & Marketing, Change Management, KPI Performance, etc.

The organizations that Colin has worked with include HP, Accenture, OMV Petrom, KPMG, BMW, Renault, Oracle, Dacia, Oracle, DHL, Deloitte, Heidi Chocolates, Hunt Oil and CBRE

In 2022 Colin wrote his first book “A Day in the Life of Exceptional Sales Professionals” and, in July published his second book ‘The Psychological Advantage’ – An insight into the power of psychology in business and management. His third book, ‘The Art of Business Adaptability’ has recently been published.

Course syllabus



Mind-set and Long term goals • Managing Time & prioritization • Personal brand – Championing within the industry • Prospecting • Getting Appointments • The Art of Business Adaptability



Daily Pipeline building • The fear of rejection • Confident sales pitching • Managing difficult moments and clients • Control & Authority Influence • Negotiation Skills



The Consultative Sales Call • Personal strategy setting • Online & Hybrid Sales • Wrap-Up – Action Planning