Selling strategies and successful negotiations Course

Colin Lovering

Colin Lovering

Author and Co-Founder at Lovering and Partners, Business Performance Consultants

Colin Lovering, a British national who has lived in Romania for 12 years, has had a successful international career in manufacturing, operations, sales, and business consultancy. He graduated in Graphic Design from Hereford College of Art & Design and quickly entered the packaging design industry, working with notable brands like Marks & Spencer and WH Smith.
Colin excelled in sales, earning two European awards for excellence. In 2011, he established a business performance consultancy in Romania, helping organizations with leadership, strategy, sales, marketing, change management, and KPI performance. His clients have included HP, Accenture, BMW, Oracle, and Deloitte, among others.
In 2022, Colin published his first book, A Day in the Life of Exceptional Sales Professionals, followed by The Psychological Advantage and The Art of Business Adaptability, has recently hit the shelves!

Course syllabus

1

PLANNING & ANTICIPATION

Mind-set and Long term goals • Managing Time & prioritization • Personal brand – Championing within the industry • Prospecting • Getting Appointments • The Art of Business Adaptability

2

DAILY SCENARIOS

Daily Pipeline building • The fear of rejection • Confident sales pitching • Managing difficult moments and clients • Control & Authority Influence • Negotiation Skills

3

PUTTING IT ALL TOGETHER

The Consultative Sales Call • Personal strategy setting • Online & Hybrid Sales • Wrap-Up – Action Planning