Marketing

Elena Vrabie
Country Lead in Romania, The Recursive
Elena Vrabie began her media journey by working in a print newsroom, but soon followed her passion for digital, growing different local and international media outlets.
As a versatile professional, Elena adorns an assortment of hats – seamlessly transitioning from writer to editor, copywriter to business development manager, and marketer to video aficionado.
She holds a degree in Media and Communications Studies from the University of Bucharest, with a specialization in digital media. And has experience as both a team player and an entrepreneur, with experience in the commerce field.
No matter if you are just launching a startup, rebranding, looking to hire rockstars, raising a funding round, or scaling to a new market, you are in need of awareness and she is ready to guide you through this challenging process with a bubbly brainstorming session.
Course syllabus
1
Storytelling in the Age of Information Overload
Discover strategies to stand out amidst the constant barrage of advertisements. Learn the art of personalized storytelling and face-to-face engagement to craft marketing messages that truly resonate.
2
Crafting Virality and Influencer Collaboration
Unravel the mechanics behind viral marketing. Learn how to effectively collaborate with influencers to amplify your brand's message and reach a wider audience.





